Positioning, Brand Strategy and Employer Brand Strategy

Defining a company's place in its market enables it to stand out from its competitors in terms of business and talent.

Our clients trust us to clearly identify the components of their brand identity. Using a hands-on approach combining strategy and creativity, we develop a unique and distinctive positioning strategy in line with the brand's DNA and personality.

Our clients benefit from our strategic marketing expertise to create a strong corporate and employer brand that reflects their value proposition and sets them apart in their business environment. For our clients, positioning themselves with a solid, distinctive brand increases their credibility in their markets and in the race for talent.

Mallette's unique approach:

Field approach: We talk to the market to obtain first-hand information

Structured approach: We approach branding from the angle of our firm's accounting DNA, i.e. with pragmatism.

Assertive business creativity: we devise innovative strategies and avenues of development with high growth potential

Our approach focuses on the components of the brand that differentiate it and enable it to stand out and become a unique and distinct reference in its competitive environment.