Market and Feasibility Study

Market and feasibility studies enable organisation managers, project promoters and business owners to turn a business idea or project into reality.

Whether you're setting up a new business or expanding your activities, launching a new product or service or serving a new territory, the study conducted by Mallette's experts in strategic marketing, finance and accounting serves to :

• Deepen your vision of your target market

• Identify the obstacles to be overcome

• Define potential customers

• Develop effective implementation and marketing strategies

Mallette guides its clients towards informed decisions by carrying out an in-depth analysis of the viability of their business projects, thereby providing significant added value.

Market research aims to quantify and qualify the customer base and to analyse the competitive and sectoral environment in order to validate the commercial potential of a product or service or to paint a clear picture of a business ecosystem. Market research is the first of the three components of a feasibility study.

Market component: Collecting and analysing primary and secondary data helps to identify trends, potential and current markets, key success factors and issues to be considered. This stage is crucial in identifying and quantifying market needs.

Technical and operational component: The technical analysis enables the business model to be specified and the infrastructure, equipment, human resources and financial requirements to be defined. The operational and human resources plans are then aligned with the potential demand determined upstream. It is also at this stage that the marketing strategy is developed, along with the essential resources for its implementation. This more operational aspect is necessary for the financial analyses.

Financial component: The financial component is then determined on the basis of the key evidence detailed in the market and technical sections. It involves confirming the financial package, making financial projections and analysing the project's profitability on the basis of different sensitivity scenarios.