Getting to Know My Competition

Understanding your competition is crucial to staying competitive in the marketplace. As an entrepreneur or manager, you may encounter various challenges in the process. The Marketing, Research and Strategy team is here to help.

It's through rigorous data collection that we can learn more about the competition in your ecosystem. Also known as benchmarking, this approach enables you to identify the best practices of your competitors and their proposals to the market, so that you can adapt yours accordingly.

Whether it's digital monitoring, ethnography, consulting publications of interest, mystery shopper visits or calls, or in-depth interviews, our methodologies are flexible and adaptable to each market dynamic.

An accurate and up-to-date knowledge of your competitive environment is an essential starting point in defining your market positioning, developing your business strategy and initiating your strategic planning exercise.

At Mallette, we understand the challenges faced by entrepreneurs and decision-makers as they seek to better understand their competition. Our team of experts in business strategy, strategic marketing and business intelligence is there to support you every step of the way. We offer personalised solutions tailored to your specific needs to help you better understand your competition and stay competitive in the marketplace.