Outsourcing Marketing

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Mallette offers marketing outsourcing services to accelerate growth and optimise marketing. With fractional marketing management and specialised resources, the team is integrated into the organisation to manage all or part of the activities arising from the marketing function.

The scope of our work is flexible and adapts to the business context. Brand and positioning strategy, marketing plan and go-to-market, digital performance, sales-marketing alignment and special projects: the intervention evolves according to priorities and targeted results.

The approach is personalised and based on a support or mentoring formula. Close collaboration with management and internal teams, regular monitoring and shared indicators ensure transparency and performance measurement. A transfer of know-how and a documented handover guarantee continuity of operations.

Our marketing outsourcing services include :

  • Marketing management

  • Support for the development of the marketing plan

  • Development of personas

  • Brand positioning and architecture

  • Coordination with the marketing communications agency

  • Support for the development process of the product/service development process

  • Voice of the Customer (VOC)

  • Analysis of digital performance

  • Monitoring of digital campaigns

  • Deployment of marketing strategies

  • Development of sales pitches

  • Product/service launch plan

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