Business Process Optimization: How to Do It

Published Jul 9, 2025
Digital transformation

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What is process optimization?

Process optimization involves analysing, reviewing and improving an organisation's working methods in order to improve speed, quality and efficiency. The aim is simple: to reduce inefficiencies, eliminate waste and enable the company to better achieve its objectives while cutting costs.

In practical terms, optimization aims to make each stage of a workflow more efficient, whether in financial management, human resources, production or customer relations. It transforms cumbersome, repetitive operations into more fluid, automated processes that generate value.

Unlike simple digitalisation, which is limited to replacing paper tools with digital solutions, process optimization (or digital transformation) is based on a structured methodology combined with appropriate tools. It is therefore a comprehensive approach that draws on analysis, strategy and technology to deliver sustainable improvements in organisational performance.

Why optimise your business processes?

The optimization of business processes has become an essential strategic lever for organisations that want to remain efficient and competitive.

Quality improvement

By reducing errors and inconsistencies, optimization guarantees more reliable products and services. Teams become more rigorous and consistent, reducing rework and boosting customer confidence.

Cost reduction

Eliminating waste of time, energy or material resources contributes to greater profitability. Every process becomes lighter, faster and less costly to maintain.

Increased productivity

With workflows simplified and automated, businesses can accomplish more tasks with fewer resources. This frees up time to concentrate on high value-added activities.

Customer satisfaction

Optimised processes enable faster, smoother and more transparent service. By responding more effectively to needs, organisations improve the customer experience and strengthen loyalty.

Competitive advantage

In a constantly changing market, companies that optimise their processes gain in responsiveness and agility. They are better equipped to adapt to change, innovate and maintain their competitive edge.

The stages in a process optimization project

A process optimization project is based on a structured and progressive approach. It's not just a matter of introducing new tools, but of building a culture of continuous improvement in which each stage helps to generate measurable gains.

Defining objectives and scope

The first step is to clarify your priorities: which process do you want to optimise and for what purpose? Reducing lead times, improving customer satisfaction or automating your invoicing? Targeting a specific process avoids dispersion and maximises impact.

Assessing current performance

Before transforming anything, you need to get a clear picture of the situation. This involves collecting data and analysing performance indicators (processing times, costs, errors). This stage serves as a benchmark against which future progress can be measured.

Identify inefficiencies and bottlenecks

On the basis of this assessment, the teams identify the bottlenecks: duplication, repetitive manual tasks, unnecessary delays. The aim is to understand the root causes of inefficiencies, so as to propose lasting solutions rather than just temporary fixes.

Implementing solutions

Once the problems have been identified, it's time to roll out concrete improvements: automating tasks using digital tools, simplifying workflows, reorganising roles or training teams. Each solution must be aligned with the objectives set at the outset.

Monitoring and continuous improvement

An optimization project is never static. Regular monitoring of KPIs enables us to measure results, adjust practices and maintain gains over time. This continuous improvement approach ensures that processes remain effective despite changes in the market and internal needs.

Common process optimization methods and approaches

To ensure the success of a process optimization project, a number of proven methods can be applied, either alone or in combination. Each provides a specific approach, tailored to the organisation's objectives and digital maturity.

1. Lean Management

Lean Management aims to eliminate everything that does not bring value to the customer: unnecessary delays, errors, redundant tasks, excess stock.

In industry, the Lean approach makes it possible to reorganise a production line to limit unnecessary movements and improve the fluidity of the work flow.

2. Six Sigma (DMAIC)

Six Sigma is based on a rigorous methodology called DMAIC (Define, Measure, Analyse, Innovate, Control). Its aim is to reduce variation and improve quality by eliminating the causes of error.

In healthcare, this approach can reduce the number of prescription errors by automating certain checks.

3. Automation and artificial intelligence (AI)

Process automation and the use of AI are radically transforming productivity by eliminating manual tasks.

  • For HR, automating leave management avoids back-and-forth emails and frees up managers' time.

  • In accounting, automation solutions for accounts payable allow hundreds of invoices to be processed in minutes, reducing human errors and speeding up payments.

  • AI can also analyze massive volumes of data to detect anomalies or predict trends.

4. Business Process Management (BPM)

BPM (Business Process Management) is a structured approach that aims to map, model and digitise processes to ensure consistency and transparency.

In the public sector, BPM can harmonise administrative processes and reduce paperwork by centralising citizens' requests on a single platform.

Process optimization and automation tools

The success of a process optimization project depends largely on the choice of the right technological tools. Not only can these solutions automate repetitive tasks, they can also improve performance analysis and encourage collaboration between teams.

Business Process Automation (BPA) tools

BPA solutions automate complex workflows and reduce reliance on manual tasks.

  • Microsoft Power Automate: ideal for connecting your applications and automating workflows such as invoice approval or internal request management.

  • UiPath: a leader in robotisation (RPA) that enables large-scale automation of repetitive processes such as data entry or information migration between systems.

Analytical tools and Business Intelligence (BI)

Optimization is not just about automation, it's also about measuring and monitoring performance.

  • Power BI : allows you to create dynamic dashboards and track key indicators in real time.

  • Table: powerful for advanced visualization, it helps to quickly detect trends and inefficiencies.

Collaborative tools and workflow management

Smooth processes also depend on communication and project management.

  • Monday.com: flexible platform for planning, tracking and automating team projects.

  • Asana and Trello: ideal for managing tasks, allocating responsibilities and improving collaboration in real time.

Why act now to transform your operations?

Process optimization is no longer a luxury; it's a necessity for Quebec businesses that want to remain competitive. By improving the speed, quality and efficiency of their operations, they can reduce costs while offering a better experience to their customers and employees.

At Mallette, we support organisations at every stage of their transformation, from analysing existing processes to integrating high-performance technological tools such as the Microsoft Power Platform. Thanks to our multidisciplinary expertise, we can help you build sustainable solutions that maximise your results and give you a real competitive edge.

FAQ - Process optimization

What is business process optimization?

Process optimization involves analysing and improving an organisation's working methods in order to reduce inefficiencies, cut costs and improve the quality of results. It goes beyond simple digitalisation: it is a structured approach that combines methodology (Lean, Six Sigma) and technological tools (Power Automate, BI, CRM).

What are the concrete benefits of an optimization project?

Successful optimization speeds up workflows, reduces errors, improves productivity and boosts customer satisfaction. For example, automating accounts payable can reduce payment times, while an optimised CRM can improve customer loyalty.

What tools can help me optimise my business processes?

Among the most widely used are Business Process Automation tools such as Power Automate and UiPath, analytical tools such as Power BI and Tableau, and collaborative platforms such as Monday.com and Asana. These solutions facilitate the automation, visualisation and standardisation of processes.

What is the difference between Lean management and Six Sigma?

Lean management focuses on eliminating waste and continuously improving processes. Six Sigma, on the other hand, focuses on reducing defects and errors by following a structured methodology (DMAIC: Define, Measure, Analyse, Innovate, Control). These two approaches are often complementary.

What are some concrete examples of optimization in an SME?

  1. Finance: accounts payable automation and expense management.

  2. HR: recruitment optimisation and automated holiday management.

  3. Operations: reducing production times through automation.

  4. Customer relations: implementing CRM and analytical tools to better anticipate needs.

How long does a process optimization project take?

It all depends on the scale of the project. Targeted automation (e.g. invoice management) can be deployed in a matter of weeks, whereas a complete organisational transformation can take several months. An agile, step-by-step approach can generate rapid gains while minimising risks.